SODA LABS BRAND KIT
===================

The mark
--------
logos/bubble-green.svg  - primary, for light backgrounds
logos/bubble-black.svg  - monochrome, for light backgrounds
logos/bubble-white.svg  - for dark backgrounds
logos/png/              - the same three marks as PNG at 512, 1024, 2048 and
                          4096px wide (4096 x 3890 at the largest)
logos/png/email/        - the same three, palette-compressed at 240 and 480px
                          wide, 2-7 kB each, for email
Every file has a transparent background; the SVGs scale to any size.

The wordmark
------------
wordmark/soda-labs-wordmark-ink.svg              - logotype alone, for light backgrounds
wordmark/soda-labs-wordmark-white.svg            - logotype alone, for dark backgrounds
wordmark/soda-labs-lockup-horizontal-light.svg   - mark + logotype, for light backgrounds
wordmark/soda-labs-lockup-horizontal-dark.svg    - mark + logotype, for dark backgrounds
wordmark/png/                                    - the same four files as PNG at
                                                   512, 1024, 2048 and 4096px wide
wordmark/png/email/                              - the same four, palette-compressed
                                                   at 240 and 480px wide, 2-4 kB each
The type is outlined, so these render without Oswald installed.

File formats
------------
Reach for the SVG wherever it is accepted: it is the master and stays sharp at
any size. The PNGs are for anything that will not take a vector file (slide
decks, social profiles, print vendors). All of them have transparent
backgrounds, so pick the light or dark variant to match the surface rather
than dropping a white box onto it. Use the smallest size that still exceeds
the space you are filling: 512px on screen, 2048 or 4096px in print.

The png/email/ files are the same artwork on a 32-colour palette, which is
indistinguishable from the full-colour version at any size you would show a
logo but roughly a quarter of the bytes. Use them in newsletters and email
signatures, where every kilobyte is downloaded by every recipient: 480px for a
header logo shown at 240px, 240px for anything smaller.

Usage
-----
- Keep clear space around the mark equal to half its height.
- Use the green mark on light backgrounds, white on dark.
- Keep the mark at 24px or larger.
- Below about 12px, drop the wordmark and use the bare mark.
- In the lockup, the mark is centred on the cap band of the type and stands a
  fifth taller than it.
- The wordmark is only ever ink or white, never lime. Color comes from the mark.
- Write the company as "Soda Labs" and the product as "Bubble" in running copy.
- Do not recolor, add gradients, outlines, or shadows to the mark.
- Do not stretch, rotate, or crop the mark.
- Do not place the green mark on photos or busy backgrounds.
- Do not write "SodaLabs" or "Soda labs", or set the company name in caps in
  running copy. The all-caps treatment belongs to the logotype only.
- Do not rebuild the logotype by hand; use the files above.

Colors
------
Ink          #0c110b  - headlines and body text
Deep green   #097546  - primary accent, links, highlights
Lime         #c4ff47  - calls to action (always with black text)
Emerald      #00ab6b  - secondary accent, data visuals
Slate green  #566052  - secondary text
Deep ground  #0b0f0a  - dark sections and panels

Typography
----------
Inter (open font): https://fonts.google.com/specimen/Inter
Headlines: extrabold to black, tight tracking. Body: regular.
Figures and data: a monospace companion.
Logotype only: Oswald (https://fonts.google.com/specimen/Oswald),
SODA at 700 against LABS at 200. Never used for copy.

Boilerplate
-----------
Soda Labs builds Bubble, confidential infrastructure that lets institutions
transact on public blockchains without exposing balances, counterparties or
strategies. Built on garbled-circuit MPC, live on COTI mainnet, selected to
the ECB Pioneer programme, and audited by Hacken.

Contact: support@sodalabs.xyz - https://www.sodalabs.xyz/brand
